Thursday, October 28, 2010
The most expensive campaign.................
PASADENA, Calif. – It's hard to turn off Meg Whitman. The most expensive campaign for governor in U.S. history — about $162 million and counting — is inundating California voters with an unprecedented array of TV and radio ads, glossy magazines, smartphone messages, Facebook videos, postcards and phone calls that will test how far a Republican dollar can go in a state Democrats often dominate. A typical TV viewer in Los Angeles will see 23 of her commercials this week alone, many roughing up Democrat Jerry Brown, according to Democrats tracking her ad buys. The story of the Silicon Valley billionaire is being told in four languages — English, Spanish, Mandarin and Cantonese. There are book-like mailers, billboards and text messages reaching voters and supporters, all while she's jetting to appearances across the state.Link
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